Samsung has been using OLED screens in its phones for years, but with the brief exception of the short-lived ES9500 in 2012, the company has refused to make an OLED TV. However, the new S95B TV is bluntly marketed as "Samsung OLED," positioned as an enhancement to its already sprawling TV lineup. And while some enthusiasts think it might be the next big thing in TV, Samsung surprisingly doesn't consider the S95B a flagship TV. So how good is this new TV and how does it look stacked up against the competition? Let's find out.